Made with love in Portugal

Hidden Muse is a slow fashion label, proudly made in Portugal, offering elevated everyday wear that embodies elegance, confidence, and versatility. Our collections are seasonless, meaning each piece is designed to be mixed, matched, dressed up, or dressed down, providing endless styling possibilities for your wardrobe.Focusing on clean tailoring, sustainable fabrics, and intentional design, ensuring every piece is crafted with attention to detail and made to last.

Wear your power. Embrace your muse.

sustainability

Our garments are made to be worn and loved for years, reducing the need for fast-fashion replacements. By choosing quality over quantity and embracing mindful production, we aim to combat overconsumption and offer timeless wardrobe staples that stand the test of time. Each piece is crafted with longevity in mind, ensuring it remains a versatile part of your wardrobe for seasons to come.

  • Expert Craftsmanship

    Each piece is crafted in small batches to minimize waste and support ethical production. We are committed to sustainable practices, choosing materials and production methods that prioritize quality over quantity.

  • durable fabrics

    We carefully select high-quality, sustainable fabrics that not only feel luxurious but also have a lower environmental impact. Whether it's soft organic cotton or eco-friendly alternatives, each material is chosen with longevity and comfort in mind.

  • Longevity

    We believe that true sustainability means making clothes that last. By focusing on durable fabrics and craftsmanship, our garments are designed to be loved and worn for years, reducing the need for fast-fashion replacements.

The Founder

Hannah Geuenich is a spirited entrepreneur, living between the bustling cityscapes of Dubai and the tranquil shores of Bali. With her partner and their two dogs, Henry, a Tibetan Spaniel, and Oskar, a mini Dachshund, she has crafted a life that is infused with creativity, exploration, and independence.

Her journey began at 19 when she took a leap into start her first brand, fueled by her experience as a content creator. She relocated to Berlin, she immersed herself in the fast-paced fashion world, attending press days and fashion weeks.

Hannah launched Hidden Muse for a journey towards mindful, purposeful living. After building a career in fashion and content creation, she recognized the need for a brand that prioritizes authenticity over fleeting trends. Hidden Muse is a slower, more intentional approach to fashion—a brand that encourages people to embrace their own authenticity and makes thoughtful choices.

@hiddenmuse.thelabel